Turn on, tune in, veg-out!
The concept of a vegan TV programme produced the best ever response to an open-ended question with almost 1,000 entries. Almost half of all vegans (48%) want to see cookery programmes, with recipe ideas and advice. A quarter want to see health, diet and nutrition issues addressed on TV, and up to a fifth will tune in for product reviews (19%) and animal rights/welfare programming (18%).

What meal deal?
Nine out of ten UK vegans (89%) think that restaurants/cafes cater for vegans poorly. Almost half (44%) think that they are very poorly catered for, compared to just under a third in the US (28%) and the rest of the world (32%). A third of UK vegans (32%) have never eaten in a vegan restaurant.

Silent minority
Nearly nine out of ten vegans (87%) use soya milk at least once a week, and two-thirds (68%) use soya milk at least once a day. However, of the 60% of UK vegans who use soya milk in tea and/or coffee, less than a third (29%) often or always ask for it when eating/drinking out. Only 18% of all UK vegans often or always ask for soya milk when out.

A healthy lifestyle
Most vegans (83%) feel healthier since turning vegan, with US vegans most likely to feel healthier (92%). On the question of vitamin supplements, usage is slightly higher in the US, with almost half of US vegans (44%) often or always take vitamins compared to just over a third of UK vegans (35%).

Vegan network
Most vegans know at least one other vegan, although 14% do not. The great majority of vegan panel members (85%) think that the internet has made them feel less isolated as a vegan, up from just over half three years ago (1). Three quarters of vegans (74%) think that there are now more vegans in their country than there were five years ago, with US vegans the most optimistic (2).

1. In answer to a similar question in Survey 1, 54% felt the internet had made them less isolated in their lifestyle.
2.The figure for US vegans was 85%.

V-commerce!
Almost all vegan panel members (96%) have used the internet to locate vegan products, and three quarters (75%) have purchased vegan products online, with heaviest usage in the UK and US (3). UK vegan internet users are much more likely to buy products online than other UK internet users, with the majority having purchased a product online in the last 6 months (84%). (4)

3. On the panel, 79% of UK vegans and 78% of US vegans have purchased vegan products online, compared with just 50% of vegans outside the UK/US.
4. 49% of British internet users have ever made a purchase (Which Annual Internet Survey 2002).

Full results
A detailed breakdown of Survey 7 follows which gives the overall results for each question.

The statistics from Survey 7 >>