The Vegan Research Panel Discovering 21st Century Vegans
Did you know...
The typical 21st century vegan is female, age under 35, and has been using
the internet for 3 years or more. She became vegan for ethical/moral
reasons and will go out of her way to buy from ethical companies. She
uses the web to locate vegan products and is much more likely to buy
online than her non-vegan peers.
What's it
all about?
The Vegan Research Panel consisted of more than 2,000 people. It ran for four
years, producing eight of the largest surveys of vegans ever carried out.
It's tough
at the top
Vegans are a healthy bunch, with 8 out of 10 saying that they feel healthier
since changing to a vegan diet. However, vegans are still getting a
raw deal when eating out, with 9 out of 10 saying that they are poorly
catered for in restaurants. Vegans would also like to be better catered
for on television, with vegan cookery shows, health programmes and product
reviews all in demand.
