21st century vegans
21st century vegans are heavy internet users, seek out ethical companies and buy products online.

The vegan profile >>

Who's counting?
How many vegans are there in the UK? And in the USA? And what about the rest of the world?

Vegan statistics >>

Panel FAQ
How was the panel chosen? Who was on the panel? Will there be any further surveys? What does veg*an mean...

Frequently asked questions >>

What's it all about?
The Vegan Research Panel was set up in May 2000 in order to canvas the opinions of 21st century vegans.

Background to the panel >>