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The Vegan Research Panel
Home << The Surveys << Survey 7 << Statistics

 

Happy, shining vegans
The seventh survey of The Vegan Research Panel took place during June 2003. 2048 panel members were sent an email inviting them to complete an online survey comprising 23 questions. 61% of the panel (1) completed the survey within a 28 day period.

1. The figures below are based on the 1249 panel responses unless otherwise stated. Figures in parenthesis are based on the 538 UK vegan responses.

 

How well or poorly do you think restaurants/cafes cater for vegans?  
  Very well *% (0%)  
  Quite well 5% (4%)  
  Neither well or poorly 10% (7%)  
  Quite poorly 46% (45%)  
  Very poorly 39% (44%)  

 

  How often have you used soya milk over the last 6 months?
    Several times a day 40% (53%)
    Once a day 20% (19%)
    Several times a week 16% (13%)
    Once a week 3% (3%)
    Several times a month 5% (3%)
    Once a month 6% (4%)
    Less than once a month 7% (3%)
    Never 3% (2%)

 

Do you use soya milk in tea and/or coffee?
  Yes, in both tea and coffee 23% (29%)
  Yes, in tea only 17% (25%)
  Yes, in coffee only 11% (6%)
  No 49% (40%)

 

  Do you ask for soya milk in drinks when eating/drinking out?
    Always 12% (10%)
    Often 9% (8%)
    Sometimes 19% (21%)
    Hardly ever 19% (22%)
    Never 41% (39%)

 

Have you ever eaten in a completely vegan restaurant/cafe?
  Yes 62% (66%)
  No 36% (32%)
  Don't know 2% (2%)

 

  How interested are you in holistic/alternative approaches to medicine?
    Very interested 41% (36%)
    Quite interested 32% (37%)
    Neutral 16% (15%)
    Not particularly interested 8% (10%)
    Not at all interested 3% (2%)

 

Which of the following, if any, have you ever used?
  Homeopathic doctor 27% (25%)
  Homeopathic dentist 2% (2%)
  Homeopathic vet 7% (8%)

 

Do you take vitamin tablets/supplements?
  Always 23% (19%)
  Often 19% (15%)
  Sometimes 25% (27%)
  Hardly ever 17% (20%)
  Never 16% (19%)

 

  At approximately what age did you go vegan (or vegetarian if still vegetarian)?
    Under 15 13% (7%)
    16-24 50% (51%)
    25-34 25% (29%)
    35-44 8% (9%)
    45-54 3% (3%)
    55+ 1% (1%)
    The figures in column 1 are based on the responses of the 1201 veg*an panel members who answered this question.

 

Do you eat cheese substitutes (eg Bute Island Scheeze, Redwood Cheezly, Tofutti Cream Cheese)?
  Very often 12% (16%)
  Often 17% (23%)
  Sometimes 35% (36%)
  Almost never 18% (12%)
  Never 18% (13%)

 

  Which of the following companion animals, if any, do you share your home with?
    Cat(s) 40% (36%)
    Dog(s) 26% (20%)
    Rabbit(s) 5% (5%)
    Other(s) 13% (12%)
    This question included an open-ended 'other' option. The other companion animals most frequently mentioned were fish, rats, guinea pigs and hamsters.

 

What is your main reason for being vegan (or vegetarian if still vegetarian)?
  Dietary/health 14% (9%)
  Ethical/moral 82% (90%)
  Spiritual/religious 2% (1%)
  I am not veg*an 2% (0%)

 

  Since becoming vegan (or vegetarian if still vegetarian), do you feel healthier?
    Yes 82% (81%)
    No 15% (18%)
    I have always been vegan 1% (1%)
    I am not veg*an 2% (0%)

 

  How many vegans do you personally know?
    None 16% (12%)
    1 or 2 27% (24%)
    3 or 4 19% (17%)
    5 or 6 13% (15%)
    7 or 8 5% (7%)
    9 or 10 3% (5%)
    More than 10 17% (20%)

 

Thinking about your country, would you say there are more vegans than 5 years ago?
  Yes 72% (73%)
  No 7% (6%)
  Don't Know 21% (21%)

 

  Has the internet made you feel less isolated as a vegan (or vegetarian if still vegetarian)?
    Yes 82% (84%)
    No 16% (16%)
    I am not veg*an 2% (0%)

 

Have you used the internet to locate vegan products?
  Yes 94% (96%)
  No 6% (4%)

 

  Have you ever purchased vegan products online?
    Yes 67% (79%)
    No 33% (21%)

 

How often have you used the internet in the last 6 months?
  Several times a day 61% (56%)
  Once a day 18% (17%)
  Several times a week 17% (22%)
  Once a week 2% (3%)
  Several times a month 1% (2%)
  Once a month *% (*%)
  Less than once a month *% (0%)

 

  How often are you online on average in any one week?
    Less than 5 hours 29% (37%)
    6-10 hours 29% (26%)
    11-15 hours 14% (12%)
    16-20 hours 9% (6%)
    21+ hours 19% (18%)

 

Have you purchased products (vegan or otherwise) online during the last 6 months?
  Yes 78% (84%)
  No 22% (16%)

 

  To ensure that our records are completely up to date, which of these best describes you?
    Meateater 1%
    Nearly vegetarian 2%
    Vegetarian 11%
    Nearly vegan 18%
    Vegan 67%
    Raw foodist 1%

 

If a vegan TV programme started tomorrow, what would you most like to see on it?
  1. Cookery demonstrations and tips (48%), including food ideas and meal planning, recipe ideas and advice.
  2. Health, diet and nutrition issues (24%), including tips, myths, benefits of a vegan diet, guidelines and advice.
  3. Product reviews (19%), including new products, product availability and information.
  4. Animal issues (18%) including animal rights, welfare, news, suffering, abuse, cruelty and activism.
  5. Lifestyle issues (13%), including promoting veganism / vegans as normal and in a positive way, profiles, benefits and problems.
  6. Place reviews (11%), including holidays and travel, and hotel, restaurant and café reviews.
  7. Why vegan (6%), reasons to become vegan.
  8. Celebrity/famous vegans (6%), interviews and profiles.
  9. Educational programmes (6%), including documentaries and exposés with a vegan slant.
  10. Debate/discussion (5%), about the moral, ethical and environmental reasons for veganism.
 

This was an open-ended question. Other areas consistently mentioned included raising vegan children, humour/comedy, fashion/beauty and gardening. 3.5% of the vegan respondents to this question claimed to either not have a TV or to not watch TV. These figures are based on the responses of the 744 vegan panel members who answered this question.

 

 

On vegan TV I want to see...
"...healthy, happy shining vegans"

"...famous vegans cooking and telling about their choice to be vegan"

"...cooking, vegan product reviews, animal rescue/welfare news and information"

"...a 'foxhunt' of animal abusers"

"...Tommy Cooper (and food reviews I guess!)"

"...how to make [vegan] Yorkshire pudding and soufflé"

"...a really informative programme that dispels stereotypes and gives veganism the positive image it deserves"

"...Jamie Oliver making raw vegan food!"

"...how animals die in slaughterhouses and vivisection labs"

"...a complete [vegan] lifestyle package"

"...a talk-show style programme that explores a variety of [vegan] issues - food and cooking, health, pets, clothing, shopping, books, pregnancy and children, travel, etc..."

"...vegan characters on fictional shows"

"...me!"

 

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