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The Vegan Research Panel
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Confident cooks
The sixth survey of The Vegan Research Panel took place during October 2002. 2196 panel members were sent an email inviting them to complete an online survey comprising 13 questions. 56% of the panel (1) completed the survey within an 18 day period.

1. The figures below are based on the 1223 panel responses unless otherwise stated. Figures in parenthesis are based on the 497 UK vegan responses.

 

Overall, in the last year do you think your eating habits, both at home and when out, have become more or less healthy, or are they unchanged?  
  More healthy 50% (44%)  
  Unchanged 38% (47%)  
  Less healthy 12% (9%)  

 

  How confident would you feel about preparing and cooking a meal from scratch?
    Not at all confident 2% (2%)
    Not very confident 8% (5%)
    Fairly confident 27% (23%)
    Very confident 63% (70%)

 

How competent a cook do you consider yourself to be?
  Not at all competent 3% (3%)
  Not very competent 9% (8%)
  Fairly competent 54% (53%)
  Very competent 34% (36%)

 

  How often, if at all, would you say that you refer to recipes?
    Every day 3% (2%)
    2-3 times per week 16% (12%)
    Once per week 19% (15%)
    Once a fortnight 13% (16%)
    Once a month 13% (16%)
    Less often 14% (15%)
    Special occasions only 17% (18%)
    Never 5% (6%)

 

From which, if any, of the following sources do you and your household get your recipes?
  Cookery books 86% (87%)
  Magazines 47% (42%)
  TV cookery programmes 12% (10%)
  Family 31% (24%)
  Friends 39% (35%)
  Shop cards/leaflets 12% (10%)
  Food packets 27% (26%)
  Newspapers 10% (9%)
  Internet 59% (52%)
  Radio cookery programmes 1% (1%)

 

  Approximately how many cookery books, if any, do you have in your household?
    1 3% (2%)
    2 5% (4%)
    3-4 15% (13%)
    5-6 14% (13%)
    7-8 10% (11%)
    9-10 14% (16%)
    11-15 14% (17%)
    16-20 8% (8%)
    21-30 8% (7%)
    31+ 8% (8%)
    None 1% (1%)

 

Which of the following best describes your work status?
  Working full time (30+ hours per week) 55% (58%)
  Working part time (9-29 hours per week) 11% (13%)
  Unemployed - seeking work 3% (2%)
  Unemployed - not seeking work 1% (1%)
  Not working - retired 1% (1%)
  Not working - looking after house/children 5% (6%)
  Permanently sick/disabled 1% (2%)
  Student 19% (13%)
  Other 4% (4%)

 

If working, what is your job title and the business of your employer?
  1. Computing/Information Technology (16%) including computer programmers, IT consultants, software developers and website designers.
  2. Education and research (15%) including lecturers, teachers, tutors and researchers.
  3. Clerical and administration (12%) including office administrators, secretaries and book-keepers.
  4. General management (9%) including office managers, project managers and shop managers.
 

5. Nursing and carers (5%) including registered nurses, occupational therapists and carers.

  This was an open-ended question. Other jobs consistently mentioned included accountants, receptionists, customer service representatives, account managers, sales assistants, social workers, counsellors, editors and librarians. These figures are based on the responses of the 509 vegan panel members who answered this question.

 

  How long have you been vegan (or vegetarian, if not vegan)?
    Less than a year 6% (4%)
    1 to 2 years 13% (11%)
    2 to 5 years 22% (18%)
    5 to 10 years 25% (29%)
    10 to 20 years 25% (31%)
    More than 20 years 7% (7%)
    I am not vegan or vegetarian 2% (0%)

 

How often have you used the internet in the last 6 months?
  Several times a day 57% (49%)
  Once a day 20% (20%)
  Several times a week 19% (25%)
  Once a week 2% (3%)
  Several times a month 2% (2%)
  Once a month or less *% (1%)

 

Have you purchased products online during the last 6 months?
  Yes 81% (83%)
  No 19% (17%)

 

  Do you intend to buy any Christmas presents online this year?
    Yes 58% (62%)
    No 42% (38%)

 

Did you buy any Christmas presents online last year?
  Yes 44% (49%)
  No 56% (51%)

 

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