The Vegan Research Panel
Home << The Surveys
<< Survey 5 << Statistics
|
|
|
|
Reading the labels 1. The figures below are based on the 1203 panel responses unless otherwise stated. Figures in parenthesis are based on the 483 UK vegan responses. |
 |
Thinking about the information provided on the food that you purchase, how frequently do you refer to the labelling information? | |||
| Never | 0% | (0%) | ||
| Rarely | 1% | (0%) | ||
| Occasionally | 4% | (3%) | ||
| Usually | 31% | (29%) | ||
| Always | 64% | (68%) | ||
 |
Generally speaking, how easy or difficult do you find it is to understand information provided on food labels? | |||
| Very easy | 7% | (7%) | ||
| Fairly easy | 49% | (53%) | ||
| Neither easy or difficult | 19% | (15%) | ||
| Fairly difficult | 23% | (23%) | ||
| Very difficult | 2% | (2%) | ||
 |
Do you have any concerns about the accuracy of food labelling? | ||
| Yes, I am very concerned | 40% | (42%) | |
| Yes, I am fairly concerned | 34% | (36%) | |
| Yes, I am slightly concerned | 22% | (18%) | |
| No | 3% | (3%) | |
| Don't know | 1% | (1%) | |
 |
Have you ever bought a product with the Vegan Society trademark on? | |||
| Yes | 69% | (94%) | ||
| No | 10% | (1%) | ||
| Don't know | 21% | (5%) | ||
 |
If you knew which food had GM ingredients and you had a choice of whether or not to eat it, which of these statements, if any, comes closest to your own opinion? | ||
| I would never eat GM food | 42% | (48%) | |
| I would prefer not to eat GM food | 51% | (47%) | |
| I don't mind whether or not I eat GM food | 7% | (5%) | |
| I would prefer to eat GM food | 0% | (0%) | |
| I would always eat GM food | 0% | (0%) | |
 |
Thinking now about the labelling of GM food products, which, if any, of these statements comes closest to your own opinion? | |||
| It should be compulsory to identify all products with GM ingredients | 95% | (96%) | ||
| It should only be compulsory to identify products with GM ingredients above a certain level | 3% | (2%) | ||
| It should not be compulsory to identify products with GM ingredients at all | 1% | (1%) | ||
| Don't know | 1% | (1%) | ||
 |
Where are the majority of your fresh fruit and vegetables purchased? | ||
| Supermarket | 64% | (70%) | |
| Greengrocer | 10% | (12%) | |
| Wholefood or healthfood shop | 14% | (6%) | |
| Market | 7% | (6%) | |
| Farm shop | 2% | (2%) | |
| Online shop | 0% | (0%) | |
| Other outlet | 2% | (4%) | |
| Home grown | 1% | (0%) | |
 |
How often do you eat out at a vegetarian or vegan restaurant? | |||
| Once a year or less | 30% | (27%) | ||
| Once every six months | 15% | (15%) | ||
| Once a quarter | 19% | (24%) | ||
| Once a month | 18% | (18%) | ||
| Two or three times a month | 11% | (9%) | ||
| Every week or more | 7% | (7%) | ||
 |
In our last survey, these were the top vegan product or services panel members said they would like to see online this year. Which is most important to you? | ||
| Information, including travel and product guides | 17% | (18%) | |
| Footwear, including more styles, lower cost and wider availability | 29% | (30%) | |
| Shops, larger range of vegan products, and home delivery | 26% | (30%) | |
| Clothing, more attractive and less expensive vegan options | 11% | (8%) | |
| Food, just generally more vegan food products available online | 17% | (14%) | |
 |
Are you currently a member of the Vegan Society in your country? | |||
| Yes | 24% | (41%) | ||
| No | 76% | (59%) | ||
 |
How often have you used the internet in the last 6 months? | ||
| Several times a day | 53% | (48%) | |
| Once a day | 22% | (22%) | |
| Several times a week | 20% | (23%) | |
| Once a week | 2% | (4%) | |
| Several times a month | 2% | (2%) | |
| Once a month or less | 1% | (1%) | |
 |
Have you purchased products online during the last 6 months? | ||
| Yes | 80% | (84%) | |
| No | 20% | (16%) | |
