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The Vegan Research Panel
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Foot and Mouth
The third survey of the Vegan Research Panel took place during May 2001. 1758 panel members were sent an email inviting them to complete an online survey comprising 12 questions. 58% of the panel (1) completed the survey within an 18 day period.

1. The figures below are based on the total panel responses (1023) unless otherwise stated.

 

Do you think the media coverage of veg*an issues during the UK's foot and mouth outbreak has been:
  Very good 1%
  Good 4%
  Average 21%
  Poor 37%
  Very poor 37%

 

  Do you know anyone who has become veg*an because of foot and mouth?
    Yes 13%
    No 87%


  Has anyone ever become veg*an because of your influence?
    Yes 56%
    No 19%
    Don't know 25%


Do you try and 'convert' other people to a veg*an diet?
  Never 24%
  Hardly ever 25%
  Sometimes 37%
  Often 9%
  Always 5%


What is your main reason for being veg*an?
  Dietary/health 12%
  Ethical/moral 85%
  Spiritual/religious 3%
  (Based on the responses of the 977 veg*an panel members.)


  How often have you used the internet during the last 6 months?
    Several times a day 48%
    Once a day 22%
    Several times a week 23%
    Once a week 4%
    Several times a month 3%
    Once a month 0%
    Less than once a month 0%


Have you purchased products online during the last 6 months?
  Yes 76%
  No 24%

 

  When did you start using the internet?
    2001 1%
    2000 8%
    1999 17%
    1998 18%
    1997 14%
    1996 14%
    1995 or before 28%

 

Are you
  Male 33%
  Female 67%

 

Age
  16-24 29%
  25-34 37%
  35-44 22%
  45-54 9%
  55+ 3%

 

What do you think of the media coverage of foot and mouth?
 

"Hypocritical, superficial, sensationalist, blinkered, what you would expect."

"HUGELY biased towards the farmers. As a vegan, I resent subsidising them in the first place (via taxes) - and to have them complain further REALLY cuts."

"No-one points out that death on a similar scale occurs every week in abattoirs."

"Found footage of carcass piles appalling but hope people might realise what meat eating means."

"All the coverage in my country New Zealand is focusing on the farmers affected, economic issues and the attempts to contain the disease. Nothing about the effects on the animals and their suffering. Pathetic."

"Not enough discussion of the animal rights issues. I wrote to a paper but didn't get it published."

"Too much sympathy for the farmers and not enough for the animals and the planet."

"The whole thing is too disturbing for me to listen, watch, or read about."

"Rather like war coverage - focussed on statistics and daily battles, etc. Less time for analysis and big picture."

"Perhaps if the media gave as much coverage to everyday slaughter & poor care of animals the public would change their attitude to the meat industry."

  This was an open-ended question. This is a selection of the responses of the 857 panel members who answered this question.

 

If you could write a newspaper headline alongside a typical foot and mouth picture, what would it say?
 

WHAT PRICE HUMAN GREED?

SAVED FROM ABBATOIR HORROR!

VEGETARIAN BARBECUES COST MUCH LESS

ASH FOR CASH

PASS THE PEAS PLEASE!

A NATION OF ANIMAL LOVERS?

SAME RESULT, DIFFERENT REASON

YOU ARE WHAT YOU EAT

ISN'T THERE A MORE HUMANE WAY TO GET YOUR PROTEIN?

WANT FRIES WITH THAT?

  This was an open-ended question. This is a selection of the responses of the 746 panel members who answered this question.

 

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