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The Vegan Research Panel
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Christmas wish
The second survey of the Vegan Research Panel took place during November 2000. 1268 panel members were sent an email inviting them to complete an online survey comprising 12 questions. 64% of the panel (1) completed the survey within an 18 day period.

1. The figures below are based on the total panel responses (813) unless otherwise stated.

 

Do you find Christmas a particularly difficult time due to your diet?
  Yes 30%
  No 70%

 

  Is it difficult finding suitable presents for others because of your ethics?
    Yes 29%
    No 71%


  Do you use the internet to help locate suitable presents?
    Yes 54%
    No 46%


When you buy presents for others, do you buy vegan products?
  Never 2%
  Hardly ever 4%
  Sometimes 30%
  Often 30%
  Always 34%


  How often do people who know of your diet/ethics buy you non-vegan presents?
    Never 11%
    Hardly ever 33%
    Sometimes 36%
    Often 17%
    Always 4%


  In the last survey these were the top items mentioned by vegans. Which is most important to you?
    More guides and listings 9%
    More and cheaper shoes 21%
    More shops 9%
    More clothes 3%
    More convenience foods 12%
    Better labelling on products 45%


Were you aware that 1st November is World Vegan Day?
  Yes 38%
  No 62%

 

  How often have you used the internet during the last 6 months?
    Several times a day 48%
    Once a day 22%
    Several times a week 22%
    Once a week 4%
    Several times a month 3%
    Once a month 0%
    Less than once a month 0%

 

  Where do you most frequently access the internet?
    Home 62%
    Work 28%
    Other 9%

 

  Have you purchased products online during the last 6 months?
    Yes 75%
    No 25%

 

  Do you intend buying any Christmas presents online this year?
    Yes 52%
    No 48%

 

What is the best vegan present anyone could give you?
  1. Footwear (21%), shoes, boots, trainers, football boots, hiking boots, high heels and knee-length boots.
  2. Books (11%), with around half mentioning recipe/cookery books.
  3. Chocolate (10%), luxury boxes and plenty of them!
  4. Clothes (10%), smart non-woollen suits, warm winter coats, fake leather jackets and belts.
  5. Turn vegan (7%), the present giver becomes vegan themselves.
  6. Donation (5%), to a vegan or animal charity, or the adoption/sponsorship of a sanctuary/wild animal.
  7. Hamper (5%), stuffed full of vegan food and drink.
  8. Vouchers or cash (5%), for on or off-line vegan shopping.
  9. Toiletries (4%), including cosmetics, beauty products, perfume and aftershave.
  10. Meal (4%), a vegan Christmas dinner, cooked by someone else or at a restaurant.
  This was an open-ended question. Other areas consistently mentioned included world veganism, animal liberation, anything given with love, digital cameras, holidays, cakes/desserts and alcohol. These figures are based on the responses of the 690 panel members who answered this question.

 

 

The best present...
"...a jumbo sized box of assorted vegan chocolates all for myself (and global veganism, of course!)"

"...a pair of really fabulous knee high vegan boots"

"...a vegan Christmas hamper with the finest belgian chocolates, sumptuous red wine, selection of [vegan] cheeses, chocolate biscuits, toffuti ice cream, savoury snacks..."

"...my family not eating meat for a week"

"...a vegan boyfriend! (Failing that, [vegan] cheese that melts when you cook it)"

 

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