If you want to get a chef get a vegan
Vegans are confident cooks, with 9 out of 10 vegans feeling confident about preparing a meal from scratch. UK vegans are more likely to be very confident about cooking from scratch than the general population. In particular, vegan men and long-term vegans consider themselves very competent in the kitchen. (1)

1. In the UK, 70% of UK vegans are very confident, compared to just 60% of the population. More than a third (37%) of UK vegan men consider themselves to be very competent cooks, compared to only a quarter (24%) of UK men. The number of vegans who consider themselves to be very competent increases from 27% for those who have been vegan less than two years, to 42% for those who have been vegan for over 10 years. (General population figures taken from the MORI/Nestlé Family Monitor No 13, Dec 2001.)

Recipe for success
New vegans refer to recipes 5 to 6 times a month (2), and two-thirds of all vegans (65%) use a recipe at least once a month. In the UK, vegans use twice as many recipes a month as the general population, and only 6% say that they never use them, compared to 24% of the population as a whole (3).

2. Those who have been vegan for less than 2 years use an average of 5.5 recipes per month.
3. UK vegans refer to recipes 3 to 4 times a month (mean=3.5) compared with a UK average of 1 to 2 times a month (mean=1.5). (General population figures taken from the MORI/Nestlé Family Monitor No 13, Dec 2001.)

Where do you get yours?
Vegans get their recipes from cookery books (86%), the internet (60%), magazines (44%) and friends (38%). In the USA, almost as many vegans use the internet as a source of recipes (78%) as cookery books (85%).

Vegan sources
The vast majority of UK vegans (87%) use cookery books compared to under two-thirds (59%) of the general UK population. Households containing a vegan have, on average, 12 cookbooks, compared to the UK household average of 8. UK vegans are also 10 times more likely to source recipes from the internet. (4)

4. General population figures taken from the MORI/Nestlé Family Monitor No 13, Dec 2001. 52% of UK vegans use the internet to find recipes, compared to just 4% of the UK population.

Christmas shopping
Almost two thirds (62%) of UK vegans intend buying Christmas presents online this year (5). 9 out of 10 vegans (91%) who bought presents online last year are opting for the same method this year and almost a third (30%) who did not shop online last year intend to this Christmas.

5. This is the same percentage as 2000 and 2001, however the number of vegans actually buying increased from 44% in 2000 (Survey 4) to 49% in 2001.

Vegan jobs
As well as chefs, there are vegan accountants, administrators, artists... lawyers, lecturers, librarians... receptionists, registrars, researchers... plus phlebotomists and prison guards, sculptors and subtitlers... and even weather forecasters!

Full results
A detailed breakdown of Survey 6 follows which gives the overall results for each question.

The statistics from Survey 6 >>