The Vegan Research Panel

The Vegan Research Panel
Home << The Surveys << Survey 4 (October 2001)

Vegan variations
Of the 75% of vegans who know what they will be eating on Christmas day, one in three will be tucking into roasted vegetables - with or without nut roast (27%), turkey substitute (24%) or a tasty pie (16%).

Nutritious people
Most vegans (62%) hardly ever worry about nutrition, and the longer they have been vegan the less likely they are to worry - less than 3% of those who have been vegan for 10 years or more say they often or always worry.

Supportive friends
Although vegans don't worry about their nutrition levels, their non-veg*an family and friends do, with 2 in 3 vegans having family or friends who worry on their behalf! However, the majority (62%) of vegans rate their non-veg*an family and friends as supportive of their vegan lifestyle.

Christmas shopping
Over half of online vegans (56%, up from 50% in 2000) intend to buy Christmas presents online this year. 9 out of 10 vegans who bought presents online last year are opting for the same method this year.

Switched on vegans
Two thirds of UK online vegans are now logging on at least once a day and 8 out of 10 have purchased online during the last six months. In the US, the numbers are higher with 9 out of 10 online vegans logging on at least once a day and the same number purchasing online during the last six months.

How to make a vegan happy
When asked 'What would you most like to see online next year' the top answer, mentioned by 1 in 4 vegans, was 'more information' - with the Vegan Shopper topping the list.

The statistics from Survey 4 >>

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