All present and correct?
When buying presents, 45% of vegan panel members always buy vegan products for others. However in terms of receiving presents, 9 out of 10 are bought non-vegan presents by people who know about their diet/ethics. 27% of vegans (40% in the USA) find Christmas a particularly difficult time due to their diet.

Straight in at No 1
Of the vegan products and services which panel members had previously said they would most like to see introduced next year, almost half (47%) of vegans ranked better labelling on products as being most important, while 20% want more and cheaper shoes.

Shopping online
Vegan panel members are more likely to buy online than the rest of the population - 75% had bought online in the past six months (1). Of those vegans who had never purchased online six months ago, 41% had now made an internet purchase.

1. Of the whole panel, 77% in the UK and 83% in the USA had bought online in the last 6 months. This compares with estimates of 33% (MORI/Motorola poll 05/06/00) and 46% (MORI/Which? Online poll 11/07/00) in the UK and 47% (Scarborough Research 01/12/00) and 55% (Deloitte & Touche 07/11/00) in the USA.

Christmas shoppers
Half of vegan internet users (two-thirds in the US) intend buying Christmas presents online this year, with regular users most likely to buy (2), (3). Of those vegans intending to buy, 94% had bought online in the past six months. However, just 13% of those who had not made an online purchase in the last six months intend to buy a Christmas present online.

2. 60% of vegans who use the internet several times a day intend buying Christmas presents online, compared to 40% who log on less than once a day.
3. In the UK last year around a quarter of regular internet users shopped online in the 4 weeks before Christmas (NOP Internet User Profile, 15/02/00). In the USA this year, 42% of internet users intend shopping online at Christmas (Deloitte & Touche 07/11/00).

All I want for Christmas
When asked 'What is the best vegan present anyone could give you' the top answer mentioned by 21% of respondents was animal-free footwear (and nobody mentioned slippers!)

The statistics from Survey 2 >>