Imaner Consultants

The vegans are out there
The first survey of the Vegan Research Panel took place in June 2000. 959 panel members were sent an email inviting them to complete the first online survey comprising 8 questions. 67% of the panel completed the survey within an 18 day period.

The survey found that two thirds of vegan internet users log on at least once a day (9 out of 10 log on several times a week). 87% know at least one other vegan.

A virtual community
Vegans are more likely to buy products over the internet than the general population. 92% of UK vegans online have used the internet to locate vegan products (1) and 73% have bought online - around twice the national average (2). Of the vegans online worldwide, 95% go out of their way to buy from ethical companies.

1. 57% of UK internet users look for information about products and services (BMRB Q3 99). 49% of UK internet users have used the web to window shop (CommerceNet/Nielsen Media, Sept 1999).
2. 27% of UK internet users have bought something online (CommerceNet/Nielsen Media, Sept 1999). 41% of UK residential users have bought online (Durlacher Research Limited Q4 1999).

If you are vegan you are more likely to know other vegans - only 13% of vegans did not know another vegan, compared with 30% of non-vegans - and 60% of vegans know 3 or more vegans. Over half the panel felt that the internet had helped them to feel less isolated in their lifestyle.

Vegans want more
The majority of the panel would like to see more, better and cheaper vegan products and services - including a wider choice of shoes and clothing, more information, listings and labelling, and more vegan shopping options.

The figures below are based on the total panel responses (644) unless otherwise stated.