The Vegan Research Panel
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<< Survey 1 << Statistics
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Virtual vegans 1. The figures below are based on the total panel responses (644) unless otherwise stated. |
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How long have you been using the internet? | |
| Less than 6 months | 5% | |
| 6 months to 1 year | 11% | |
| 1 to 2 years | 21% | |
| 2 to 3 years | 19% | |
| More than 3 years | 44% | |
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How often do you use the internet? | ||
| Several times a day | 46% | ||
| Once a day | 22% | ||
| Several times a week | 25% | ||
| Once a week | 5% | ||
| Several times a month | 2% | ||
| Once a month | 0% | ||
| Less than once a month | 0% | ||
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Has the internet made you feel less isolated in your lifestyle? | |
| Yes | 54% | |
| No | 46% | |
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How many vegans do you personally know? | ||
| None | 20% | ||
| 1 or 2 | 31% | ||
| 3 or 4 | 17% | ||
| 5 or 6 | 10% | ||
| 7 or 8 | 4% | ||
| 9 or 10 | 1% | ||
| More than 10 | 17% | ||
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Do you go out of your way to buy from ethical companies? | ||
| Yes | 90% | ||
| No | 10% | ||
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Have you used the internet to locate vegan products? | |
| Yes | 89% | |
| No | 11% | |
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Have you ever purchased products (vegan or otherwise) online? | ||
| Yes | 65% | ||
| No | 35% | ||
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What vegan product or service would you like to see introduced in the next year? |
| 1. More information (23%), including travel guides and an online version of the Animal Free Shopper. | |
| 2. Shoes (16%), including more styles, lower cost and wider availability. | |
| 3. Shops (10%), an all-vegan shop either online or offline, with home delivery. | |
| 4. Clothing (8%), more vegan options including business suits. | |
| 5. Cheese (6%), including melting cheese and cheese slices. | |
| 6. Sweets and chocolates (5%), including a vegan Mars Bar. | |
| 7. Convenience foods (4%), including pizzas, pies and microwave meals. | |
| 8. Labelling (4%), improved labelling of products. | |
| 9. Sports & leisure equipment (3%), from motorcycle gear to football boots. | |
| 10. Restaurants (3%), including cafes, fast-food, take-aways and deliveries. | |
| This was an open-ended question. Other areas consistently mentioned included vegan cakes, baby care, film, make-up, toiletries and household cleaning products. These figures are based on the responses of the 523 panel members who answered this question. |
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I would like... "...a true alternative to cheese - tastes like cheese, melts like cheese." "...frozen cheese-free pizzas with lots of toppings... available in the supermarket." "...a label indicating that a product is vegan... it would sure save a lot of time reading the ingredients!" |